Asda praised by shoppers over £1 summer holiday deal – and call on other stores to follow

Asda is offering kids a hot meal for £1 at its cafés this summer – with no minimum spend for adults.

The Kids Eat for £1 initiative has been introduced to help struggling families during the cost of living crisis.

It will be available all day, every day from July 25 until September 4 in England and Wales.

Hot and cold meals will be on offer for anyone under the age of 16, the supermarket said.

Baby food is also available as part of the initiative, with little ones able to enjoy a free pouch of Ella’s Kitchen baby food (70g pouch) in their local Asda café.

Shoppers have praised the cheap meal deal – and urged other supermarkets such as Tesco, Morrisons and Sainsbury’s to do something similar, reports Manchester Evening News.

Carole Kiely said: “Well done Asda! Many places do ‘kids eat free’, but with a minimum spend or amount of adults, which makes it more expensive than eating at home, but this is truly an amazing deal.”

Deborah Jayne Law wrote: “Such a disgraceful thing that we should as a nation have to rely on a supermarket to stand up and help fees our children because our government is dragging families into poverty.

“Without schemes such as this there will be many hungry children this summer. Thankyou Asda and all other outlets and establishments for stepping up when our government won’t.”

Dorothy Clarke wrote: “Well done Asda, but I think it should be any age if still in full time education.”

Karina Barker said: “I think the fact you don’t have to buy an adult meal is a huge thing for many people.

“These ‘kids eat free as long as adults spend a tenner’ promotions are fine if you have the tenner. It’s a sad state of affairs that this is obviously needed though.”

Pam Clifford praised: “Well done Asda, cheaper than school meals for those that don’t qualify for free school meal. Shame the school cannot open their kitchens during school holidays.”

An Asda spokesperson said: “We know that families can find the summer holidays tough, and our customers are telling us that this year more than ever, they’re concerned about holiday hunger.

“With that in mind, we are so pleased to be able to offer children’s meals for just £1, with no minimum adult spend, to ensure that those who would normally rely on a school meal aren’t left without.”